Cisco Systems designs and manufactures and sells networking equipment. It is considered to be the largest networking company in the world.
One great advantage of social media is that it levels the playing field for businesses of all sizes. All companies have access to an effective channel for managing customer service and communication. Knowing how to properly monitor social channels for your competition’s content can help you learn a lot about other brands in your field. One of the most compelling reasons for companies to monitor social media and online content is competitive intelligence. Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.
Every month, Cisco distributes a report capturing social competitive intelligence to share with key decision-makers across the organization. I was tasked with coming up with a flexible, scalable template in Illustrator that could be used to visualize this data.