A BIT ABOUT ME

I translate business goals into simple, engaging, and memorable customer experiences while owning the visual expression of the brand.

I’m a visual designer, creative director, and product designer—building websites, web and mobile apps, and directing marketing campaigns. I’ve worked for Apple, Adobe, Organic, and SAP. I embrace a collaborative, team-based approach.
PERSONAL PROJECT

 

Cooking up a tastier app experience for this year’s most popular kitchen gadget.

My new Instant Pot Smart is a game-changer in the kitchen, but the companion iPhone app is pretty useless. Can we use design thinking to fix it? 

 
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Recent Projects

sap

SAP

Helping roll out a new design system

Help SAP deliver on the promise of a more consumer-grade experience.

learning-center

fidelity investments

Visualizing a better financial future

Helping personal investing customers keep track of their portfolio and financial futures.

learning-center

fidelity investments

Helping customers learn about investing

Design a learning tool that helps customers become smarter about investing.

investing-strategy

fidelity investments

Helping build a new investing strategy

Help new Fidelity investors build their first investing strategy via a simple & engaging strategy builder.

options-trading

fidelity investments

Enhancing the online trading experience

Enhancing the options trading experience by building a best-of-breed toolset for trading.

case-study

ideacage

Visualizing a better way to display data.

Craft a simple landing page to help data display startup tell their story to customers.

Archived Projects

case-study

NMAI (Smithsonian)

Celebrating unsung Native performers

Help celebrate Native musicians and their contribution to popular culture with a kiosk.

lindsey-adelman

Lindsey Adelman Studio

Enhancing a design studio web presence

Build a website to house and showcase the work of New York lighting designer Lindsey Adelman.

case-study

APPLE

Selling iPod for Valentine’s Day

Help promote the iPod Shuffle as the perfect Valentine’s Day gift with a poster and email.

adobe

ADOBE

Helping bring WIRED to the iPad

Help Adobe bring the fit and finish of a high-end print magazine to the iPad with InDesign Digital Publishing Suite.

case-study

Cisco

Infographic for the post-PC era

Infographic with strategies for effectively managing collaboration in the post-PC era.

case-study

pfizer animal health

Fetching insights on pet health

Provide pet owners with tools to better monitor and manage their pet’s activity, health, and well-being.

case-study

microsoft

Enabling the People's Choice Awards

Build a Facebook app and an integrated campaign to power the People’s Choice Awards

case-study

Safeway

Helping re-brand Safeway.com

Managing the visual re-branding of the Safeway website.

case-study

APPLE

Supporting the Apple Online Store

If you received an email from the Apple Online Store in 2007 or 2008, I probably designed it.

 

Capabilities

Skills

Basic HTML/CSS
Mockups
Prototyping
User Research
Wireframing

Tools

Axure
Adobe Creative Suite
Sketch
InVision
Principle

Methods

Agile
Design Thinking
Lean UX
Scrum
User-Centered Design

Activities

Visual Design
Print Design
Corporate Identity
Art Direction
Icon Design

 

Brand Experience