A BIT ABOUT ME
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I translate business goals into simple, engaging, and memorable customer experiences while owning the visual expression of the brand.
I’m a visual designer, creative director, and product designer—building websites, web and mobile apps, and directing marketing campaigns. I’ve worked for Apple, Adobe, Organic, and SAP. I embrace a collaborative, team-based approach.
PERSONAL PROJECT
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Cooking up a tastier app experience for this year’s most popular kitchen gadget.
My new Instant Pot Smart is a game-changer in the kitchen, but the companion iPhone app is pretty useless. Can we use design thinking to fix it?
Recent Projects
SAP
Helping roll out a new design system
Help SAP deliver on the promise of a more consumer-grade experience.
fidelity investments
Visualizing a better financial future
Helping personal investing customers keep track of their portfolio and financial futures.
fidelity investments
Helping customers learn about investing
Design a learning tool that helps customers become smarter about investing.
fidelity investments
Helping build a new investing strategy
Help new Fidelity investors build their first investing strategy via a simple & engaging strategy builder.
fidelity investments
Enhancing the online trading experience
Enhancing the options trading experience by building a best-of-breed toolset for trading.
ideacage
Visualizing a better way to display data.
Craft a simple landing page to help data display startup tell their story to customers.
Archived Projects
NMAI (Smithsonian)
Celebrating unsung Native performers
Help celebrate Native musicians and their contribution to popular culture with a kiosk.
Lindsey Adelman Studio
Enhancing a design studio web presence
Build a website to house and showcase the work of New York lighting designer Lindsey Adelman.
APPLE
Selling iPod for Valentine’s Day
Help promote the iPod Shuffle as the perfect Valentine’s Day gift with a poster and email.
ADOBE
Helping bring WIRED to the iPad
Help Adobe bring the fit and finish of a high-end print magazine to the iPad with InDesign Digital Publishing Suite.
Cisco
Infographic for the post-PC era
Infographic with strategies for effectively managing collaboration in the post-PC era.
pfizer animal health
Fetching insights on pet health
Provide pet owners with tools to better monitor and manage their pet’s activity, health, and well-being.
microsoft
Enabling the People's Choice Awards
Build a Facebook app and an integrated campaign to power the People’s Choice Awards
APPLE
Supporting the Apple Online Store
If you received an email from the Apple Online Store in 2007 or 2008, I probably designed it.
Capabilities
Skills
Basic HTML/CSS
Mockups
Prototyping
User Research
Wireframing
Tools
Axure
Adobe Creative Suite
Sketch
InVision
Principle
Methods
Agile
Design Thinking
Lean UX
Scrum
User-Centered Design
Activities
Visual Design
Print Design
Corporate Identity
Art Direction
Icon Design
Brand Experience
