A BIT ABOUT ME

 

I translate business goals into simple, engaging, and memorable digital experiences for customers.

I’m a UX designer with visual design chops that loves teaming up with smart folks to solve creative problems for customers and businesses. I’ve partnered with companies such as Adobe, Apple, Fidelity, and SAP—and agencies such as Organic & USWeb. Get in touch and let’s see if we can work together!

 
A PERSONAL PROJECT

 

Cooking up a tastier app experience for this year’s most popular kitchen gadget.

My new Instant Pot Smart is a game-changer in the kitchen, but the companion iPhone app is pretty useless. Let’s give a some design attention and see if we can make it better, shall we?

 
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Recent Projects

personal project

Instant Pot Mobile App

Design a better mobile app experience for this year’s most compelling smart cooking appliance.

design challenge

Fidelity Credit Card Suite

Visual design results from a Fidelity credit card suite design challenge.

FIDELITY INVESTMENTS

Fidelity Data Visualization

Help manage charting and data visualization needs for Fidelity’s personal investing group.

fidelity investments

Fidelity Options Trading Ticket

Design a new options trading ticket for new and experienced investors.

FIDELITY INVESTMENTS

Fidelity Learning Center

Design & test a learning model to help drive education & engagement around personal investing topics.

design challenge

Fidelity Options Agreement

Enhance the customer experience of the Fidelity options agreement by driving simplicity and clarity.

FIDELITY INVESTMENTS

Fidelity Investing Story

Design an engaging way for new investors to create their first investing strategy.

SAP

SAP Fiori Design System

Help SAP rollout a new design system across its enterprise applications.

 

Archived Projects

case-study

NMAI (Smithsonian)

Celebrating unsung Native performers

Help celebrate Native musicians and their contribution to popular culture with a kiosk.

lindsey-adelman

Lindsey Adelman Studio

Enhancing a design studio web presence

Build a website to house and showcase the work of New York lighting designer Lindsey Adelman.

case-study

APPLE

iPod for Valentine’s Day campaign

Help promote the iPod Shuffle as the perfect Valentine’s Day gift with a poster and email.

adobe

ADOBE

Helping bring WIRED to the iPad

Help Adobe bring the fit and finish of a high-end print magazine to the iPad with InDesign Digital Publishing Suite.

case-study

Cisco

Infographic for the post-PC era

Infographic with strategies for effectively managing collaboration in the post-PC era.

case-study

pfizer animal health

Fetching insights on pet health

Provide pet owners with tools to better monitor and manage their pet’s activity, health, and well-being.

case-study

microsoft

Enabling the People's Choice Awards

Build a Facebook app and an integrated campaign to power the People’s Choice Awards

case-study

Safeway

Helping re-brand Safeway.com

Managing the visual re-branding of the Safeway website.

case-study

APPLE

Apple online store email marketing

If you received an email from the Apple Online Store in 2007 or 2008, I probably designed it.

 

Capabilities

Skills

Basic HTML/CSS
Mockups
Prototyping
User Research
Wireframing

Tools

Axure
Adobe Creative Suite
Sketch
InVision
Principle

Methods

Agile
Design Thinking
Lean UX
Scrum
User-Centered Design

Activities

Visual Design
Print Design
Corporate Identity
Art Direction
Icon Design

 

Brand Experience