CLIENT

Microsoft

PRODUCT

People’s Choice Awards

AGENCY (CREATIVE)

Crimson Consulting

AGENCY (DEVELOPMENT)

ZVD Media

ROLE

Visual Designer

YEAR

2012

Helping computer science students to use their creativity, passion and expertise to solve global problems.

The Imagine Cup is Microsoft’s annual technology competition where students design and deliver innovative software solutions to address global challenges such as improving education, combating AIDS, improving maternal health, and ensuring environmental sustainability. Thousands of students from over 125 schools throughout the country registered, and 22 student teams were chosen to participate in this year’s Imagine Cup 2012 U.S. Finals. For the first time, Microsoft conducted a People’s Choice online voting competition via a custom Facebook application, inviting the public to rally behind their favorite U.S. finalist team. I helped design the user experience of the Facebook application, partnering with Crimson Consulting, and also some printed pieces including a poster and postcard to help generate interest.

 
imagine-cup.png
 
 

Background

The Imagine Cup is Microsoft’s annual technology competition where students design and deliver innovative software solutions to address global challenges such as improving education, combating AIDS, improving maternal health, and ensuring environmental sustainability. Thousands of students from over 125 schools throughout the country registered, and 22 student teams were chosen to participate in this year’s Imagine Cup 2012 U.S. Finals. For the first time, Microsoft conducted a People’s Choice online voting competition via a custom Facebook application, inviting the public to rally behind their favorite U.S. finalist team. 

My Role

I helped design the user experience of the Facebook application, partnering with Crimson Consulting, and also some printed pieces including a poster and postcard to help generate interest.

Poster

mvp-poster-R4a.png
 
 

Postcard

 
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Facebook Voting App

Facebook Background

fb-cover.jpg
 

Brochure

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Landing Page

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Ad Banners